We're taking our neighborhood on the road. Collaborating with friends old and new, The Brewery has bundled up some of our favorite events into The Brooklyn Brewery Mash as a benefit for Slow Food USA. Kicking off at SxSW Interactive in Austin, The Mash will drop in 11 cities during 2013 and roll out a roster of parties, concerts, private dinners and readings, all featuring humanity’s favorite beverage.
NYC food and art organizations have been closely linked to Brooklyn Brewery from the beginning. Be it a beer dinner, cook-off, musical performance or film festival, the ethos of these happenings has consistently mirrored the consideration and creativity behind the making of our beer. Paired with the flavor and flair of Brooklyn, classic nightlife like eating out and going to a movie are reinvented into a more intimate and interactive experience.
Helping color in The Mash are the artists from Brooklyn’s Nuit Blanche New York, bringing their immersive installations of light and projection art to life on tour with The Mash. Continuing our tradition of giving back, Brooklyn Brewery cooked up The Mash as a benefit to Slow Food USA and local Slow Food chapters in each city it visits.
Food Republic, our media partner, will be documenting all of our probably over-ambitious plans as we tour some of our favorite American cities. You can also follow our visual breadcrumb trail on tumblr. But you should probably just get your tickets and join the fray.
“The Mash is an expression of Brooklyn art, music, food and the cultural links we see with many cities around the world,” says Brooklyn Brewery President & Co-founder Steve Hindy. “There is a revolution happening in the world of food and the world of beer, and we are happy to celebrate this revolution with our friends around the US.”
The Mash is an interactive tour of our favorite food, music, comedy, literature and beer, visiting 11 cities from March-December in 2013.